What is Location Scouting?
Welcome to the “Top Tips for Location Scouting” blog series! Today, we’re going to focus on a new definition of location scouting! Check out the video below or keep reading to learn more!
If you’re a content creator, the traditional definition of location scouting probably doesn’t work for you. You’re not necessarily trying to make a film or work for a film studio. So, I’ve developed a more relevant definition of location scouting. Check it out!
Definition: Location Scouting is the process of finding a suitable location in which to film or take photos. By suitable, I mean that the location chosen helps to emphasize the message of the video or photo. It also helps to communicate the tone of that message.
Lauren Gibson
Here’s an example of how the word “suitable” might impact the location you choose. If you own an educational services company and want to reach out to parents of students who are struggling in school, would you use a construction site as a location? Probably not…unless the location helps you to illustrate how your company helps those parents to “build” educational strategies.
You can always get creative and be clever or unconventional. Just be sure that the venue you choose makes sense, that it’s going to be relevant for your audience, and that even if you don’t say a thing, the location will help the audience to understand your message. It’s not going to distract them.
The updated definition of location scouting is incredibly simple, but be sure to keep that word “suitable” in mind as you develop visual campaigns. Search for and choose locations that will fit with the message you (or your clients) want to communicate!
If you are interested in learning more about how to find stunning locations for your next photo shoot or video shoot, please check out my FREE online course on Skillshare: Top Tips for Location Scouting. Spend just 15 minutes learning how to plan strategically for an on-location shoot, plus learn how to find great venues! Just use this link: https://skl.sh/36fZ4yI.
Finally, please remember to use the subscription box below to subscribe to this blog, so you will receive a notification when I post the next one! You can also follow me on Facebook, Instagram, YouTube, and Pinterest, where I’ll share step-by-step guidance, taking you from searching for the perfect location for your on-location shoot to what to do after the shoot ends…plus everything in between!
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